On Wednesday, the International Securities Exchange (ISE) introduced their new corporate branding initiative. This includes a new logo suite, a redesigned corporate?website, and new corporate?Twitter?and?LinkedIn?pages. ?
According to the ISE’s press release, the central point of its new brand identity is the redesigned corporate logo. It builds on ISE’s brand legacy by including the globe and with new logotype. It is set in a custom hand-drawn font with bold, clean lines and is also depicted in a platinum color palette representing technology.
In addition, the initiative also includes a full suite of logos to include ISE GeminiTM?and the ISE Business Lines, which all build upon the corporate logo with an additional second font and color palette. These new logotypes are set in a customized contemporary font, and their color palette introduces thunderbolt orange and slate blue which represents energy and inspiration. ??
Gary Katz, President and Chief Executive Officer of ISE said of the initiative,?”Since our inception in 2000, ISE has evolved tremendously as an industry innovator and technology leader. The updated ISE logo builds on our strong brand legacy as reflected in the ISE globe and presents a modernized font and color palette that convey our technology focus and forward-looking, entrepreneurial approach to growing our business.”?
In addition,?ISE also introduced a new corporate website and has expanded its social media presence on Twitter and LinkedIn. ?
Molly McGregor, ISE’s Head of Communications and Marketing said of the changes,?”In addition to featuring our new corporate branding, our website redesign improves the user experience by offering enhanced product information and market statistics, updated company news, and a streamlined navigational structure. Our goal is to keep the site fresh for all users, and the new layout, dynamic charts, and flexible content modules will allow us to do exactly that.” ?
The new site has also been optimized for tablet devices and smart phones. ?